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Big data – Travel card data – How to get more value out of data we already have?
Description
Travel card data has the potential to gain a lot of new insight into how our passengers use the public transport system. In this project they have so far been focusing on three key areas: To get a better understanding on how passengers combine different lines and modes; how to optimize passenger flows at large terminals, and how to use these very detailed data to get better predictions of changes in route choice when timetables or network is changed.